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Welcome to YINKS-EXP

A warm welcome to the blog of YINKS-EXP, your new go-to for athletic, street and active wear here in Ireland. Whether you’re about fitness, fashion, or self-expression - we’re glad you’re with us.


On the 13th of September, we celebrated our official launch at Jeremiah Grants in Portlaoise. It was a night full of life, energy, and community - everything YINKS-EXP is built on.



From DJs to fashion displays, from supporters to surprises - the evening showed exactly what we’re about – bringing together style and performance, with confidence and connection at the heart of it. The event was steered beautifully by Roisin Matthews, who kept the night running smoothly, while Pavel Neverov handled the technical side, making sure every sound, light and moment came together perfectly. Their work helped capture the energy and excitement that made the launch one to remember.


Group of six people smiling around a cake on a wooden table in front of a brick wall. Wine bottles and plates are on the table.

Launch Night Highlights:

  • Music & Vibes - We had DJ Tyrone and Paddy Tunga (our Creative Director) on decks, keeping the energy electric all night.

  • Showcase of Our First Collection - Tracksuits, hoodies, leggings, bodysuits and guests got to see the pieces we poured our hearts into.

  • Interactive Moments - Competitions, giveaways, and meet-ups made the evening lively, fun and inclusive.

  • Faces Behind the Brand - Our founder Yinka Sanni and brand ambassador and brother Tobi Sanni were there in person, connecting with guests, sharing stories, and showing what YINKS-EXP is all about.


A huge thank you to everyone who came, showed support, or helped behind the scenes. The night confirmed what we already believed: YINKS-EXP isn’t just a brand, it’s a community.


What YINKS-EXP Stands For

At YINKS-EXP, we believe that fitness and fashion belong together. You shouldn’t have to choose between comfort and style.

  • Quality First: Every item, from hoodies to leggings, is made with attention to detail, durability and comfort.

  • Confidence and Expression: We want you to feel confident wherever you are – at the gym, out with friends, or relaxing at home.

  • Community and Connection: We are building a community that supports one another and celebrates individuality.


You can explore our full range on our official website.

 

Four women in gym attire stand in a row, smiling at each other. Outfits are black, red, blue, and pink against a plain background.

 

What’s Coming Next

  • New Collections: Keep an eye out for new drops very soon. Each one brings a fresh take on performance and style.

  • Behind the Scenes: We’ll be sharing stories about our creative process and the people who make it all happen.


A heartfelt thank you to everyone who has joined us so far - from the supporters who came to our launch night to everyone following us online.


If you haven’t yet, check out our Instagram behind-the-scenes content, style inspiration and the latest news.


This is only the beginning. We can’t wait to grow, connect and create something special with all of you.


The YINKS-EXP Team

 
 
 

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